Pinoy Green Heroes

Passion Model on the World Stage : The New Brand of Pinoy Hero

Do you know the name Illac Diaz? Depending on your interests or age, I’m certain one time or the another you have heard or read about him,; or perhaps have seen him on TV. In the age of the Internet, you could just google his name so as not to be lost on who he is.

Mr. Illac Diaz exemplifies the new Pinoy Hero, our model to the world --- role model, that is.



Beyond adorning various media as a commercial model, he has contributed, in no small measure, to the various ecological or environmental, and socio-economic or poverty-alleviation advocacies in the Philippines. Beyond lending good looks to the promotion, as most celebrities are doing, he has actually invented, created or developed highly successful and practicable solutions for the said causes. We present a select list below:

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Arch. Palafox Drawing the City BluePrint in Green

Green by design.

The book of Genesis tells about the Master Architect and his new creation teeming with life --- lush and abundant. Architect Palafox finds inspiration from the holy text, I suppose.

I was lead to feature Architect Palafox as he’s been in so many newspapers and magazines these past weeks. He, after all, without debate, is one of the all-time greats of Philippine Architecture. Now, he’s come to the fore because of his green advocacies, which are praiseworthy. They write about his vocation, his profession and his mission, which is to design from buildings to cities in green, earth-friendly, life-enriching and sustainable ways.

Palafox mags

The articles discussed the Triple E Bottomline principle, which Palafox and Associates, his firm, practices: Environment, Economy, and Social Equity; and the 3P Framework: Profit, Planning, and Planet Earth. The 3 E's or P's should guide the architect or the city planner from the very start. Beauty, or aesthetics, form or geometry, and function or practicality, are the architects' only criteria in the decades and even the centuries past. The threat of global warming and depleting resources have prompted our planners to plan for sustainability.

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