Donate your old mobile phones and help save Philippine tarsiers
Nokia,Globe Telecom, Ayala Foundation and Philippine Tarsier Foundation partner to spearhead recycling project aimed at supporting efforts to save local endangered species
In an effort to help create awareness on the importance of saving the environment and its endangered species, Nokia, together with Globe Telecom, Ayala Foundation and the Philippine Tarsier Foundation Inc. (PTFI), today announced their partnership that aims to raise funds to help preserve the local tarsier through a mobile phone recycling program.
Dubbed “i-rEcover. I-rEcycle,” the program aims to attract the general public, including Globe and
non-Globe subscribers, as well as Nokia and non-Nokia users, to donate old mobile phones by bringing them to the cellphone recycling bins located in Globe stores and at Ayala malls.
DENR-EMB director Juan Miguel Cuna
For every old mobile phone collected for recycling, Nokia will donate P100 to the PTFI to support programs for preserving the Philippine tarsier and its habitat. And, if you donate a “complete” mobile phone (even without its battery and related accessories) to any Globe store or during the Ayala Recyclables Fair, you will receive a Nokia Eco-item for your contribution.
Philippine Tarsier Foundation, Inc.'s Atty. Urbano Lagunay
“Nokia’s environmental commitment has driven it to pursue sustainable means such as the recovering and recycling of mobile phones, mobile phone batteries and related mobile phone accessories, which not only help preserve nature and save endangered species, but also reflect responsible operations. Worldwide, Nokia has been partnering with different organizations who share this vision,” said Francis Cheong, Senior Sustainability Manager, Nokia-South East Asia Pacific.
Nokia Southeast Asia-Pacific senior sustainability manager Francis Cheong
“We are fortunate to have found partners with a similar commitment to environmental preservation. We are thus honored to be allied with Globe Telecom, Ayala Foundation and PTFI who are all equally dedicated to protecting the environment and encouraging more people to participate in this very
important cause,” he added.
“Globe Telecom has always been one with the world in pursuing environmental sustainability. We welcome this partnership as this is another important step in helping preserve the country’s iodiversity while instilling in the minds of the public the importance of responsible disposal of old mobile phones,” related Yoly C. Crisanto, head of corporate communications, Globe Telecom.
(From left) Together at the ceremonial cellphone drop off at the recycling bin were Ayala Foundation manager of environment sustainability Adelia Licos, Nokia Southeast Asia-Pacific senior sustainability manager Francis Cheong, DENR-EMB director Juan Miguel Cuna, Philippine Tarsier Foundation's Anos Fonacier and Globe Telecom head of logistics and adimnistrative supprt Edith Santiago
Ayala Foundation Senior Director Mario Deriquito also expressed how this partnership aligns with the
company’s commitment to creating public awareness on environment protection. “We’ve been tepping up our drive to help educate the public on the value of saving the environment by making Ayala Malls more environment-friendly and initiating green programs throughout the year. We couldn’t be more delighted to be part of this partnership, which encourages patrons of Ayala
Malls to learn about the importance of recycling while helping save our endangered tarsiers.
The Philippine Tarsier Foundation Inc., on the other hand, welcomes such efforts from the private
sector to support its advocacies. Added president Urbano Lagunay, “It is high time that more efforts are initiated to stop the continuing decline of the indigenous tarsier population. We thank Nokia, Globe Telecom and Ayala Foundation for spearheading this program, as funds that will be donated from recycling old cellphones will be of immense help in our mission to protect the Philippine tarsier and its habitat.”
The program will run from September 2011 to August 2012. Participants may visit any of Globe’s 140 stores nationwide or Ayala malls located in Glorietta, Greenbelt, Alabang Town Center, Bonifacio High Street, Market! Market!, Trinoma, and Metropoint Mall, Pasay here in Metro Manila; and at Pavilion Mall in Biñan, Laguna; Solenad-Nuvali in Sta. Rosa, Laguna; MarQuee Mall in Angeles City, Pampanga; Ayala Center Cebu; and Abreeza Mall Davao.
About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com.ph.
Media Inquiries:
Nokia Nikka Abes
Corporate Communications Manager
Tel.+ 63917 8590783
Email:nikka.abes@nokia.com
FuentesManila
Tina Cabanayan
Tel. 893-9355 / 892-6184 / + 63917 7934362
Email: tinacabanayan@fuentesmanila.com
Globe Telecom
Ms.Yoly C. Crisanto
Head,Corporate Communications
Tel.No. +632 7302627
Email: globe.corpcomm@gmail.com
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WORD FROM THE SPONSOR
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